Premium gym brand site under Housed with a refined aesthetic.
The homepage sets the tone before it sells anything: a dark, seasonal image, the mark, and a single line of copy, with the brand story and the waitlist sign-up held back until further down the page.
The personal training page pairs an editorial write-up with the training floor itself, then lays coaching packages out side by side so the weekly commitment and what each includes can be compared at a glance.